Cash advance advertisements reported towards the ASA for complaints about reckless and deceptive methods

Cash advance advertisements reported towards the ASA for complaints about reckless and deceptive methods

As a whole seven pay day loan ads, from six various payday loan providers and credit agents, had been flagged with all the regulator for concerns about reckless or deceptive techniques.

Failure to declare the price of loan and trivialising borrowing by implying loans may be used for shopping sprees and birthday celebration festivities had been a number of the complaints raised by the nationwide charity.

Thirteen prospective breaches of marketing codes had been identified throughout the ads, that have been utilized between November 2013 and February 2014. The ads span a selection of platforms including television commercials, texts, e-mail, leaflets and also a sandwich wrapper. Read More